Crypto Art Marketing On Broader Markets

These days, crypto art is all the rage. Digital renditions of art ranging from true masterpieces to pixelated memes of primitive content and design are fetching in the millions of dollars at auctions. All the major auction houses are rushing to launch their own marketplaces with Christies’, Sotheby’s and others playing host to major sales of artworks by such renowned digital artists like Beeple.

The advent of NFTs – Non-Fungible Tokens has made such a boom possible, allowing digital artists to explore an entirely new medium for their creativity, and collectors to be certain that they will be the sole owners of the artworks, given the inherent qualities of the tethered tokens. The crypto art market has seen a sharp increase in the early half of 2021 and is growing strong with other industries rushing to take a spot in the niche.

But be it gaming items, collectibles, crypto artwork or any other type of NFT, crypto art promotion is the underlying reason for the success of the industry.

What is Crypto Art Marketing?

Crypto art marketing is an activity that explains exactly what its namesake stands for – promoting art based on crypto assets, namely – NFTs. The set of instruments used by a dedicated crypto art agency for promoting digital artwork is oftentimes in stark contrast to what traditional art advertising is about. Crypto art marketing is more about promoting the asset and the artist, being more akin to digital currency and decentralized project promotion, an attempt at garnering interest for the value of the asset’s inherent hype factor.

Among the instruments used by crypto art agencies for promoting digital works of art are some of the following approaches:

•         Crypto art advertising on select media channels;
•         Artist social media and channel advancement;
•         Hype generation through publications and events;
•         Partnerships with leading art houses and auctions;
•         Community generation;
•         Public Relations engagement with prominent figures.

These and many other instruments are employed to ensure the success of a crypto artwork and the artist seeking to get top dollar for their creativity and effort. The goal of crypto art marketing is exactly that – not just selling, but finding the highest bidder for the artwork.

Process of Promoting Crypto Art

The process of promoting crypto art is much akin to the promotion efforts of decentralized projects, being a multifaceted approach to ensuring recognition and positive presentation of both the artwork and the artist. The effort must always start from proper positioning of the artist in their respective genres. That is why analysis must always be conducted first to identify the potential target audience willing to buy such a work of art – be it meme fans, serious collectors, gamers, or any other.

The first step to the implementation of a crypto art marketing strategy is the creation of a positive image of the artist by ensuring proper promotion of their social media channels to increase recognition. A bright and attractive website with a suitable style must be developed for that purpose to attract traffic and grow the artist’s subscriber base. Constant contact and communication must be maintained with the subscribers and community members to perpetually keep the artists in their field of view, thus generating hype and attention at the moment when the artworks are placed on sale.

The next step is the generation of hype through placement of the artworks on auction platforms, publications of announcements of the upcoming sale and reviews in prominent media channels and the placement of ads. The publications must convey the value of the artworks on offer, thus ensuring attention, excitement and anticipation when the auction is launched.

What We Can Offer?

Experience is what counts in terms of crypto art promotion. That is why artists must understand that they can seldom achieve the highest possible results without the help of crypto art marketing agencies like Flexe.io. The latter, for example, has years of experience on the decentralized and art markets, offers a host of over 30 types of promotional services at affordable costs, and has the repute to back it up.

Reputation is the determining factor on the market with use cases, testimonials and client lists proving competence. Flexe.io has all of the given factors under its belt, giving crypto artists the confidence they need to start launching the campaigns with a proven market player.