Google AdWords

Google is the cornerstone of the global internet network and one of the absolute main advertising channels for any company seeking to have a chance at publicity or visibility to its users. Taking into account the stringent requirements of the search engine and painstakingly monitoring the latest trends in SEO and other parameters is vital to making sure that a website is listed, indexed and displayed at the top of Google’s search results.

The issue is the same when it comes to cryptocurrency projects seeking to advertise their products on Google. However, the Google ads for cryptocurrency projects have been banned since 2018, when the search engine imposed strict restrictions on the advertising of crypto offerings. Though the ban was total and was largely due to the presence of ICOs that have been branded as scams, the latest release of Google’s advertising policy has become a welcome reprieve for crypto projects.

Can you advertise crypto on Google?

Google ads for crypto projects have been reviewed and a new policy has been updated on August 3rd, 2020. The announcement released by the IT giant stated that cryptocurrency exchanges and wallets that aim to reach the audience of the United States have the right to post their crypto ads on Google if they comply with a number of requirements.

Among the requirements that crypto exchanges and wallets have to abide by are the following:

1. Be duly registered with FinCEN as a Money Services Business and within at least one state as a money transmitter;
2. Be duly registered as a federal or state chartered bank entity;
3. Comply with relevant legal requirements, including any local legal requirements, whether at a state or federal level;
4. Ensure that the ads and landing pages comply with all Google Ads policies.

The given requirements that have come into force essentially replace those that have existed since March of 2018, when Google ads of cryptocurrency projects were banned altogether. Part of those requirements is still in place, as Google has reiterated that it will not be advertising any initial coin offerings, any sort of DeFi trading protocols, or the trade, sale, purchase or exchange of any cryptocurrency or digital assets. The IT giant has also stated that among the products that are still under ban for advertising are initial DEX offerings, token liquidity pools, celebrity cryptocurrency endorsements, unhosted wallets, unregulated DApps, and others.

What Includes Google Promotion?

It is sad that most cryptocurrency projects do not have the opportunity to leverage the power of Google advertising, considering the possibilities the network offers.

The opportunities that Google offers extend well beyond simple placement of ads on the index and their subsequent rating up the query charts. Google offers an extensive merchant suite that allows companies to tailor their promotion and strategies and ad placement based on a variety of parameters. Among them are geolocation, search queries based on keywords and previous search results of users, ad-based premium placement at the top of search results, and much more.

It is important to note that adhering to search engine optimization strategies is vital when ensuring organic promotion and ad placement, since Google employs automated bots that roam websites in search of proper structures, links and keywords to organize placement of such websites in search queries based on relevance.

Benefits of Google Crypto Ads With Us

Crypto projects have a chance at promoting their offerings on Google even with the current restrictions in place. The issue pertains solely to the expertise of the marketing staff employed and their experience in finding loopholes in Google’s requirements. It is possible to indirectly promote crypto projects on the search engine by including a series of backlinks and indirect advertising strategies, but only experienced professionals know the ins and outs of the process.

That is why it is vital for crypto projects to rely on the services of experienced agencies like Flexe.io, which have been operating on the market for years. Flexe.io offers an extensive range of over 30 main advertising services for crypto projects at affordable prices. The agency boasts an impressive list of use cases and testimonials, proving its reputation as a reliable and effective solution in the world of cryptocurrency advertising. The agency’s dedicated staff of professionals has years of experience in using Google and other search engines, as well as social media channels for promoting a wide variety of crypto projects.

Conclusion

Google may have banned crypto advertising, but there are avenues that can be leveraged for making sure that users of the largest search engine in the world are exposed to value offerings on the crypto market. But only dedicated and highly experienced professionals have the know-how to bypass the limitations and display indirect ads on Google.

Turning to the services of experienced professionals in the field and dedicated advertising agencies like Flexe.io is the key to success when the giants of the IT world are giving the crypto market the cold shoulder.