Marketing & PR for DEFI Project Paycer.io
Client: paycer.io
The team is working on a highly secure technical solution to make DeFi more accessible for inexperienced crypto users, hiding all the complexities at the back. Paycer’s goal is to cooperate with banks and financial service providers in compliance with all regulations.
Goal: raise awareness of the presale; attract active users and investors
Services provided:
✅Press Release Package 1 & copywriting
✅Coin Telegraph Press Release, direct link & copywriting
✅Forbes, CEO Quote (client niche article)
✅Airdrop
✅DeFi Twitter Tier 1 Influencers – 8 Integrated Ads
Publications
PR Package 1
Benzinga
Yahoo Finance
MarketWatch
Yahoo News
+200 small news sites
PR Results
✅ Publications are on the first pages of Google Search & Google News
✅ According to project founders, Paycer community got excited about some of the publications in particular
Airdrop Campaign Results
Airdrop campaign details were prepared for the project, approved by the client, and Airdrop Bot was developed with Google Captcha verification
Next, we organized Promotion for the campaign
Influencer Campaign
8 influencers posted about the project
Tweet by Crypto Ape (over 700k followers)
Tweet by Crypto Bri (over 100k followers)
Engagement by Post
Final Results
Twitter : around 45k Followers
Telegram: over 50k Followers
Google Analytics: 15k unique visitors to the web ( data of period from 12 Dec to 2 January)
